Avnet Technology Solutions > New this week

Avnet Introduces End-to-End SolutionsPath Engagement Service!

This week the curtain dropped to reveal Avnet's SolutionsPath® Engagement Service to the industry. This new strategic consulting service for partners in the U.S. and Canada provides a business growth model based on Avnet’s unique, proven SolutionsPath® methodology.

By engaging with Avnet for this service, partners will evolve from accessing Avnet’s resources in an à la carte manner to creating a complete business plan with measurable goals and mutual accountability. Avnet will work with participating partners to develop profitable growth plans for designing, selling and delivering data center solutions in high-growth vertical markets such as banking, energy, government, healthcare and retail. Participating partners will also increase the depth of their industry expertise and breadth of data center solutions competencies.

“Industry research clearly indicates that CIOs and IT executives strongly prefer to work with solution providers that understand their specific industries and business challenges,” said Gavin Miller, vice president of Solutions Marketing and Development, Avnet Technology Solutions, Americas. “Avnet’s success with our SolutionsPath methodology has proven that by developing expertise in high-growth vertical markets, our partners can grow their businesses at a faster rate than the industry average. We have now created a complete engagement model that leverages Avnet’s multi-million dollar annual investment in consultants, business intelligence tools, planning services and resources into a long-term growth process for our partners. The SolutionsPath Engagement Service aligns market-specific research, planning, training and enablement, and professional services with measurable goals and mutually agreed-upon outcomes to bring even greater success to our partners.”

Read the full Avnet press release.

Current Avnet partners can request a personalized briefing about the SolutionsPath Engagement Service by contacting their Avnet account manager.

Maureen O'Leary / Director Communications / 480-794-6152

The Avnet EnergyPath™ team has joined forces with several Avnet partners that are specializing in the energy market to learn and network at this year's DistribuTECH conference and expo. DistribuTECH is the leading annual Smart Grid event, held this year in San Antonio, Texas.

EnergyPath solutions practice leader, Nicole Evans, is leading the Avnet team. Joining Nicole and team in the Avnet booth are Avnet partners TamGroup, Prolifics and Pinnacle Data Systems.

"DistribuTECH has been great so far," said Evans. "We have terrific partners with us, and we're taking advantage of the opportunity to speak with technology suppliers focused on the energy market."

DistribuTECH 2012 runs through Thursday, January 26. Follow all event news on Twitter by searching the hash tag #dtech. Follow Nicole directly at @AvnetEnergyPath on Twitter.

Chris Anding / Manager, Digital Marketing / (480) 794-7142

Recognized by Gartner as a visionary leader in the Wireless LAN market, Aruba spans the network, from edge to core, and braces your customers for a market where mobile devices will comprise the majority of network traffic by 2014.

Aruba Networks delivers mobility, consistency, and speed in a world where people move and the network must follow. With secure and user-based access, Aruba keeps mobile network users in touch, with easy deployment, between remote, home offices, branches, and headquarters, regardless of location, device, or type of connection.

Eliminate the need for separate wired and wireless access policies and let Avnet get your network ramped up. Contact Lyle Freeman (lyle.freeman@avnet.com), partner development manager, for details about becoming an Aruba partner and utilizing Avnet marketing programs such as the “Get Paid for Ports Program”!

Built for healthcare, education, professional offices, retail, finance, industry, and government, Aruba Networks delivers the media-rich and secure network access that your customers need.

Aruba Access Points
Centrally manage single- and multi-radio access points with zero-touch configuration. Take advantage of maximum deployment flexibility and spectrum analysis in central or remote sites.

Aruba Outdoor Wireless Mesh Routers
Built with 802.11n multi-radio architecture, Aruba mesh routers are intended for deployment in high capacity and multi-media environments like college campuses, energy production environments, hospitals and retail malls

Aruba Mobility Access Switches
Installed in the wiring closet, the Aruba Mobility Access Switch extends secure, role-based access for wired and wireless users and devices.

Aruba Mobility Controller
Equipped with the ArubaOS operating system, Aruba mobility controllers maintain configurations and automatically deploy software updates to the entire Aruba Network, wired and wireless.

Management Software
Airwave Network management and the Aruba RF planner simplify design and end-to-end control of mobile users. Aruba Amigopod grants access to network visitors, and provisions employee access, regardless of mobile devices.

To learn more about Aruba's networking solutions, please click here.

Terri Thomas / Senior Marketing Project Leader / 480-794-2561

Did you know that Avnet has become Arizona's largest publicly traded company in terms of annual revenue?

And, did you hear that Avnet Technology Solutions recently introduced Cisco data center demonstration resources for reseller partners in Canada?

To learn more about these and other regional and global stories, click here to read the full version of Avnet Ink Online.

Terri Thomas / Senior Marketing Project Leader / 480-794-2561

A strong pipeline of opportunities is the cornerstone of success for all businesses. Is your pipeline flowing as well as you would like? Spending time identifying the “right” way to create demand often falls by the wayside due to the need to focus on the immediate deals in front of you. That’s where we can help!

Avnet’s Demand Creation team can help you develop marketing tactics that align to your business goals, and in turn, help you sell more data center technologies into high-growth vertical markets. Our team of experienced marketing strategists leverage a variety of proven approaches to feed your sales pipeline and deliver an excellent return on investment.

Avnet offers a wide variety of proven demand creation programs and services, tailored to meet and exceed your specific marketing goals.

Avnet’s arsenal of proven demand creation programs includes:

• Account and Industry Profiling
• Campaign and Program Development
• Content and Creative Development
• Database Management
• Email and Direct Mail
• Event Planning and Support
• Executive Door Openers
• Landing Pages, Blogs and Webinar Design
• Lead Nurturing and Distribution
• List Acquisition and Management
• Prospecting Strategies
• Search Engine Optimization
• Target Market Analysis
• Telemarketing
• Vertical Programs
• And more!

Hula Networks, Inc., a Mountain View, California reseller, recently engaged Avnet Demand Creation Services. Here’s how they described their experience:

“The combined efforts with Avnet/Market Resource Partners and Hula have already generated several true opportunities and formed a pipeline for Q1 and Q2 2012. The lines of communication has been excellent, which keeps everyone in the loop and knowledgeable about progress and current deals. I am very excited to have the opportunity to work with such a great team, and am highly motivated to continue the success,” said Scott J. Hobin, Technology Efficiency Specialist, Hula Networks, Inc.

Did You Know that Avnet's Demand Creation team:

• Creates more than 500 end-user demand generation campaigns annually
• Distributes 14,500 leads each year
• Helps achieve $100 million in sales (FY11)
• Generates $500 million in Marketing Pipeline (FY11)
• Returns excellent ROI: For every dollar spent on demand creation activities through Avnet, the average ROI is 32:1*

*ROI is calculated by marketing pipeline and industry average conversion rates plus sales out data divided by total spend.

If you are interested in learning more about how Avnet can help solve your demand creation needs, please contact your Avnet sales representative.

Jessica Truman / Marketing Project Leader / (210) 247-1313